terça-feira, 4 de outubro de 2011

Foursquare to Facebook Places: Insight into Check-ins

Many are claiming this year as the year of “social mobile”.  Even Facebook’s CTO announced that one of the primary objectives for Facebook this year is mobile, a statement that is backed with increased emphasis on its geolocation tool – Facebook Places.
This said, social media marketers should get up to speed on the adoption of geolocation tools, and review current insight on consumers attitudes and preferences when it comes to “checking in”.  I hope to share e-marketer data from a few recent reports that will give us a snapshot of this space.

How Many Users are Checking In?

A study by SNL Kagan compared the recent increase in location based service users from 2009 to 2010 and found that it nearly tripled.  This, combined with the explosion of smart phone adoption, means that 2011 is bound to experience even stronger growth within geolocation tools.
This said, a study by Pew Internet and American Life Project in November 2010 puts this in perspective with the finding that only 4% of adult online users currently use location based services.  So while these applications are likely to grow by leaps and bounds – we still have a way to go in terms of mainstream adoption.

History

With the creation of the cell phone, one was easily impressed with the fact that the phone required no cables. However, towards the end of the 20th century, cellular phones started to modernize, and people wanted more out of their cell phones.
With the introduction of the "candy bar" style cell phone, the appearance of a cell phone as well as its features and calling capabilities became a lot more important to people. Cell phone games were among the many new features that could be expected in this new type of cell phone.
Older cell phone games were not as expansive or as popular as console games, as the phone's hardware was not suited to high-color screens or sounds beyond differently pitched beeps. The games were usually animated with black squares. A good example of an early cell phone game is Snake. Unlike today's cell phone games, which usually have to be purchased, these games came pre-installed on the cell phone, and could not be copied off or removed.
When the camera phone was introduced to the public, cell phones started to become a lot more common. The storage and graphic capabilities on these new phones were a lot better than the older candy bar style phone, which meant that higher quality games could be created. This of course also meant that companies could make a profit off these games. Some of the early companies to utilize camera phone technology in mobile games were Namco and Panasonic. In 2003, Namco released a fighting game that uses camera phone technology to create a player character based on the player's profile, and interprets the image to determine the character's speed and power; the character can then be sent to a friend's mobile to battle. That same year, Panasonic released a Tamagotchi-like virtual pet game where the pet is fed by photos of foods taken with a camera phone.[5]
In the early 2000s, mobile games had gained mainstream popularity in Japan's mobile phone culture, years before the United States or Europe. By 2003, a wide variety of mobile games were available on Japanese phones, ranging from puzzle games and virtual pet titles that utilize camera phone and fingerprint scanner technologies to 3D games with PlayStation-quality graphics. Older arcade-style games became particularly popular on mobile phones, which were an ideal platform for arcade-style games designed for shorter play sessions. Namco began making attempts to introduce mobile gaming culture to Europe in 2003.[5]
Nokia tried to create its own mobile gaming platform with the N-Gage in 2003 but this effort failed mainly because, at the time, the convergence of a cell phone and a handheld gaming platform did not mix. Many users complained of having to talk on the phone 'taco-style' by tilting it sideways in order to speak and hear. There were hardware issues as well, and though some quality games came out, support for the platform was anemic.
Today, cell phone games have come a very long way. Their graphics are about the same as you would expect on a 4th or 5th generationgame console (which may not seem like a very big improvement yet is considered one because the game is being played on a cell phone). Cell phone games now tend to take up a large amount of memory on cell phones. Still, certain games such as "Tetris" and "Solitaire" are somewhat popular cell phone games.
After the integration of 3D APIs into mobile platforms, the mobile gaming world started to launch its own brand games. Real SoccerAssault Team 3DCrash Arena 3DEdgeLabyrinth and Tournament Arena Soccer 3D were the first 3D games who became the sectoral well-known brands. After the huge success of Tournament Arena Soccer 3D by Mobilenter with getting over 35 millions of downloads in only 1 week before World Cup 2010, the 3D game development became the primary area of mobile game development and mobile gaming became one of the most important gaming platforms.

mobile games advantage

Standing in the street waiting for a person to display within a few minutes? Or sit in a smoke-filled conference room Baring a long, boring meeting? Or a short relaxation after several hours of work? All conditions, mobile games should be. Get your pockets glorious on your mobile phone, enter your thumb, choose a mobile game, and then the faster time flies, you make you relax, physically and mentally.
Regardless of where you are, whenever you want, mobile games are always willing to meet your needs. Convenience may explain why play games on your mobile phone is now so trendy.
In addition to convenience, mobile games also have many other advantages compared with other forms of electronic games, such as PC games. First and the volume of mobile phone owners is certainly greater than PC owners, as you know, the global number of mobile phone subscriptions topped 3 billion now. As a result, play board games are more popular than PC games, which mean an ad in mobile games will provide a better commercial than the effect of a PC game.
The second is larger, energy-consuming PCs do something good for the environment. On the other hand, mobile games have done much better, for its small size and give you the same joy and highlight as personal computers. I can not expect what it is like to go without my cell phone. It's like several years ago many people could not live without a PC game, at least not be able to live happily.
With the same purpose spending time relaxing or yourself, it's certainly a wiser choice to opt for mobile games to play, with its advantages of convenience, popularity, less energy consumption. So if you want to select an electronic game, select the mobile games through other electronic games.